Futile Blog → Look Anew

Opinions are not answers.

I don’t think we can even begin to tackle a problem, especially a big one, unless we are ready to confess all that we don’t know. Because believing that we know the solution means we don’t look for real answers — only validation.

When we don’t know we are willing to try things. If those things don’t work we are then more willing to admit we were wrong and try something else. Creativity starts with a blank slate. All filled cups start empty.

Your opinion can’t be programmatically consolidated or calculated. It’s hard to divine a meaning out of it that can be grouped with other similar opinions, and even if it were easier, the industry is just not that interested in it. There are plenty of people who will pay for pools of numeric, strictly typed data; there are few people who will pay for reams of subjective opinions.

Twitter allows users to broadcast “I am okay” at a rate and reach heretofore not possible. By enabling this behavior, Twitter fills a very basic human need; it’s a revolving circular walkway taking you and your friends’ ego from one stop to the next where you can remind each other: “You are okay.” Twitter’s ad proposition is quite simple — they are going to interject a sponsored tweet into this conversation, encouraging you to feel warmly about the message carried in such a tweet.