The Bias Against Creativity: Why People Desire But Reject Creative Ideas
Mary Catt for Chronicle Online (via Gina Tripani):
To uncover bias against creativity, the researchers used a subtle technique to measure unconscious bias — the kind to which people may not want to admit, such as racism. Results revealed that while people explicitly claimed to desire creative ideas, they actually associated creative ideas with negative words such as “vomit,” “poison” and “agony.”
See also: Future Shock
